BUWOG wins the German Brand Award for the sixth consecutive time. The company has been awarded in two classes, including the architecture category and for the nationwide “Happy Living” advertising campaign.
Initiated by the German Bundestag in 1953, the German Design Council helps strengthen design as a relevant economic factor. The annual German Brand Award – one of the most important international prizes in this area – is presented in recognition of excellent design, brand management and corporate communication.
At the 71st German Brand Awards ceremony in Berlin, BUWOG emerged twice this year as a winner. The company was distinguished as an Excellent Brand in the category “Building & Elements”. BUWOG was already distinguished for this in 2023. The company has approximately 55,000 apartments under construction and in planning nationwide and will realise at least 20 percent of this development pipeline as sustainable timber buildings.
BUWOG also received the German Brand Award in the competition’s “Brand Communication” category for its 2023 cross-media summer campaign. Here, the company theme of “Happy Living” was illustrated from a child's perspective using drawn advertising subjects accompanied by a recurring campaign slogan: More living, more diversity, more sustainability.
Daniel Riedl, member of the management board of Vonovia SE responsible for BUWOG operations in Austria and for BUWOG development in Germany: “Anyone who opts for a BUWOG property has a multiple award-winning brand manufacturer at their side as a reliable partner. We implement a significant degree of architectural, functional and sustainable qualities in our new buildings and neighbourhood developments. We are therefore delighted about the positive judgement of the German Design Council and the fact that BUWOG has once again been awarded one of the most important prizes in the field of design and communication.”
BUWOG was also honoured twice at the most recent European Real Estate Brand Awards. The institute’s Europe-wide survey shows a brand value of 90.83 for BUWOG – a top value in the industry benchmark.
About BUWOG
BUWOG looks back on over 70 years of experience in the residential property business and currently has a development pipeline in Germany of approximately 55,000 residential units under construction and in planning. With its new construction projects and neighbourhood developments, BUWOG is creating new residential space throughout Germany and pursuing a committed sustainability agenda. BUWOG is a subsidiary of Vonovia SE, Europe’s leading residential company, which is located in Bochum (Germany).
