BUWOG wins Real Estate Brand Award again

25.06.2025

Lesedauer : ca. 3 Minuten

Ingrid Fitzek-Unterberger (center), Head of Marketing and Communications at BUWOG in Austria and Germany, accepted the Real Estate Brand Award on behalf of BUWOG - surrounded by other award winners and Harald Steiner (right), CEO of the REB Institute.

BUWOG has won this year's REAL ESTATE BRAND AWARD as the strongest Developers Residential Austria brand, thus receiving the coveted brand diamond for the 11th consecutive time.

The Real Estate Brand Institute is the leading platform for the financial and behavioural evaluation of brands in the European real estate industry and annually awards the strongest brands and most influential personalities with a brand diamond.

The basis for this is the largest scientific brand study in the property industry, for which this year over 1,200 brands from 22 subsectors in 45 European property markets were examined and around 150,000 industry experts surveyed. The prizes of the 2025 Real Estate Brand Awards were presented on 23 June 2025 at a festive gala in The Tunnel Berlin, an event location directly on Potsdamer Platz.

The coveted brand diamond also went to BUWOG in 2025: the company was recognized as the strongest brand in new construction in Austria for the 11th time in a row.

BUWOG the strongest real estate brand

BUWOG prevailed for Austria as the strongest brand, receiving the coveted brand diamond in the competition segment “Developer Residential”. The institute’s evaluation indicates a brand value of 90.10 – a top score in the industry benchmark. Harald Steiner, CEO of the EUROPEAN REAL ESTATE BRAND INSTITUTE, explains: “Increased brand strength, a consistently positive product experience and the development of new business areas are what make BUWOG stand out in the planning and realisation of residential real estate. Here, the brand also wins top ratings in recommendations thanks to the sum of all positive assessment criteria.”

Daniel Riedl, member of the management board of Vonovia SE responsible for the entirety of BUWOG operations in Austria and BUWOG development in Germany: “With our quality-oriented product policy, we construct premium-quality new buildings and sustainable neighbourhood developments. The results that people experience and the accompanying communication are clearly a good fit at BUWOG – so we are extremely delighted about this new award.”