As announced at the beginning of the year, BUWOG is continuing its digitalisation offensive this financial year and, in addition to initiatives in development, is also taking the next step towards a digital future in the area of portfolio management. As the largest private full-service provider, BUWOG is aware of its responsibility to continuously develop the residential real estate sector in every area and to drive and help shape the digital transformation. “We see ourselves as drivers of innovation and take advantage of every opportunity to optimise processes and make contact with customers more digital and transparent,” Kevin Töpfer, managing director responsible for property management at BUWOG, says. “BUWOG has a substantial volume of portfolio units in Austria, which involve a commensurate amount of administrative work. Thus, it makes sense for us to explore every possibility for being ahead of our time.”

New app experience for BUWOG customers 

With the introduction of the optimised customer app, BUWOG is continuing both its digitalisation offensive and steadily improving its range of services. The digital transformation also requires extensive new structures in customer service. Today, customers expect a variety of different communication channels and a rapid solution for their concerns. “We have very high expectations of ourselves, particularly when it comes to the services we offer our customers,” Töpfer says. “To further expand our pioneering position in the area of customer service, the development of the ‘My BUWOG
app was the next logical step.”

The app is specifically designed for tenants and owners and offers a simple solution for contacting BUWOG or obtaining information. Kevin Töpfer explains: “For us, the wishes and needs of our customers have top priority. For this reason, it was very important to us to further develop our customer app in order to also expand our holistic solution and with it our quality of service.”

Modern user interface and new functions  

A friendly design and personalised display are just as much a given as expanded functions for transparent, easy communication and the rapid handling of any requests. BUWOG’s new, optimised customer app brings greater efficiency, faster processing times for customer requests and a higher-quality information architecture with the creation of a user-centred operating element. Information architecture is synonymous with navigation and therefore describes not only how information is structured and arranged, but also how users interact with it and experience the app. As additional information, a news feed offers a holistic experience of the app and provides customers with valuable content about BUWOG’s activities, in line with the company's credo of “happy living”. 

“My BUWOG” is now available to BUWOG customers free of charge and can be downloaded from the digital sales platform of the respective mobile device (app store).